Step 1 – Target Your Opportunity

"So What?   Who Cares?   Why You?™"

These are tough questions that technology companies must answer to sustain growth. The companies that answer most convincingly will be able to attract the customers, the employees and, yes, the capital they need to thrive.

"So What? Who Cares? Why You?™" is a session facilitated by Reid Eddison. To help your company better articulate your fundamental business value, we guide you in answering these critical questions:

How useful is the technology idea I am bringing to market?

What significant problem does it solve?

What customers will most value the product?

What are the market segments that make most sense to pursue in the short term and medium term?

How is my product different than what is already on the market, and how can I build and sustain a competitive advantage?

As well as developing a compelling value proposition, you'll also use graphical tools that will help you position your company and products for prospective customers, employees and investors. These tools include category maps, segment maps and perceptual grids. By the end of the session, your executives will be equipped with the ability to analyze products—planned and present—in terms of real market opportunity.

For more information, Contact us.