December 1, 1998, Ottawa, Canada: Reid Eddison Inc., a business mentoring firm for young and growing high technology companies, today announced the addition of two new partners. Gillian Brouse, most recently a senior public relations specialist in Ottawa with Cognos, and Wendy Kennedy, the architect of the technology marketing program at Algonquin College, are now working with Reid Eddison clients.

"Wendy and Gillian bring experience that is vital to technology companies trying to grow their businesses," said Peter Reid, company cofounder. "Identifying market opportunities and developing effective awareness-building programs are essential steps for technology companies that want to expand their market presence. Wendy and Gillian have both worked successfully with growing start-ups and larger, public companies. They understand the mechanics of making an impact within the confines of limited budgets. Their hands-on, practical approach to setting and achieving marketing objectives will complement the expertise of our team."

Brouse and Kennedy join the ranks of Peter Reid, Peter Eddison, Fiona (Rochester) Hennessy, and Arlen Bartsch. All share the experience of building rapid growth technology companies. Each has a unique perspective on managing accelerated growth through global demand for technology products and services. They have built organizations to manage these demands and each has participated in the transition from private to public enterprise.

"We view Reid Eddison as a strategic addition to our management team," commented David Thomas, president and CEO of Trimax Inc. Trimax is a leading global provider of retail transaction processing solutions based in Toronto, Ontario, and was recently ranked 11th by Profit Magazine in its annual survey of Canada's fastest growing companies. "As we grow and encounter new global opportunities, we benefit from the strategic and experienced perspective at Reid Eddison."

By providing technology executives with 'real world' business building experiences, the Reid Eddison team members believe they can help companies organize for growth, create effective marketing strategies, develop stronger brand awareness, cultivate an internal marketing culture, organize effective media/public relations and implement successful channel programs.