February 6, 2001, Ottawa, Canada -- Reid Eddison Inc., (www.reideddison.com) a business mentoring firm for young and growing high technology companies, today announced that Jeff Dodge, the co-founder and former chief executive of NetActive, is joining as Entrepreneur in Residence, and that Michelle Masson, a former director of Human Resources at several local technology companies, is joining as partner. Reid Eddison, now made up of nine professional mentors, offers a broad range of expertise to start-ups and growing technology companies.

"Jeff shares that inexplicable entrepreneurial urge that drives some individuals to create companies out of good ideas, against the incredible odds all young technology companies face," said Peter Reid, Reid Eddison co-founder. "As Reid Eddison's Entrepreneur in Residence, Jeff will have an opportunity to share his vivid business-building experiences with young executive teams, to help improve their odds."

Dodge is the former president and CEO of NetActive, a Nortel Networks 'spin-out' company that he co-founded in 1997. Dodge grew NetActive from 5 people to over 100 located in Ottawa, New York and San Francisco, raised $30 million in venture financing, and built the company into a leader in the area of Digital Rights Management and online marketing. After earning a degree in Computer Science from Memorial University of Newfoundland, Dodge moved to Ottawa, where he has spent nearly 20 years in the high technology sector. He has worked with a range of technologies, such as data switching, public and private voice switching, E9-1-1 systems, broadband access, Interactive TV and recently Digital Rights and the Internet. He has held positions ranging from software design through product management, marketing, sales and executive management.

Reid added: "Michelle Masson has over a decade of experience in leading the development of human resources strategies at young and growing technology companies, and has proven her ability to help companies define the right approach to align their 'corporate culture' with business objectives. High performance companies know that investing in 'human capital' contributes directly to the bottom line, and Michelle will be a great addition at Reid Eddison."

Masson joins Reid Eddison from DY4, and was previously with AMITA, iStar/PSINet and Fulcrum Technologies in HR leadership roles. She has her Certified Human Resources Professional designation, is a past Board member for the Ottawa Human Resources Professionals Association, and participates on the steering committee of the Eastern Ontario chapter of the World at Work Association, an international organization that examines reward and retention strategies

Dodge and Masson join Reid Eddison partners Paul Bodnoff, Gillian Brouse, Peter Eddison, John Kelly, Wendy Kennedy, Peter Reid and Peter Rhodes. All share the experience of building rapidly growing technology companies. Each has a unique perspective on managing accelerated growth and global demand for technology products and services. They have built organizations to meet these demands and each has participated in the transition from private to public enterprise.

About Reid Eddison

Launched by former Fulcrum Technologies Inc. executives Peter Reid and Peter Eddison in 1997, the founding partners of Reid Eddison recognized that Canada's high technology sector was growing rapidly and that many of these fledgling companies were led by young, inexperienced management teams. They established an organization that would meet the greatest need these companies have - the need for knowledgeable advice from people who have been there before and succeeded.

Today, Reid Eddison's clients are mainly software companies that range in size from founder teams to larger venture-financed companies poised to go public. All have in common a commitment to preparing for growth. Reid Eddison brings dynamic, intertwining skills that include expertise in the areas of finance, sales, strategic marketing, public relations, human resources and management.